The Need For Speed

Sunday, September 27, 2009 by Annette Tonti
MoFuse Rocket


Do You Need A Separate Mobile Website? – Revisited

Yes - because people don't want to wait for your heavy desktop site to load on their mobile phone.  That is if that big ol' desktop site loads at all!

InsightExpress released a study in September about the levels of engagement among
various smart phone users.  They also compared ‘feature phones’ (basic non-smart phones) and desktop sites. 

When mobile Internet users were asked to identify the top three elements that most influence their decision to return to a mobile Internet site, they reported:

1. The speed at which the site loads
2. The ease of navigation on the site
3. The quality of the content on the site itself

What is very remarkable is that when a mobile site was available and well designed, smart phone users felt “positively engaged” almost at the very same level as desktop website users: 68% smart phone to 70% desktop site.   That means when you develop a mobile website for your mobile audience, you will have satisfied repeat visitors. 

On another note, those who access the mobile web on a feature phone (think: basic mobile phone) were only 48% positive about the experience. This isn't shocking really.  Most desktop sites simply won't load at all - but if you develop using a platform like MoFuse the site give the feature phone user an optimal experience.

So we know that your audience will be truly engaged with your cell phone website, the study proves that.  It's up to you to take the stress out the experience by building a new mobile site that will load in about 1/10th of the time.

When you build a mobile site – you assure:  Very fast load time  (compare 36 seconds typical of a desktop website loading on a mobile device vs. 3 seconds for the majority of MoFuse mobile sites).

You design good, easy navigation into the site by making relevant content easily available – up front – without a lot of scrolling.

You get to select the content ensuring that is relevant to the mobile audience which means it will be high quality.   To read more about the study check out Mobile Marketing Magazine.


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