The mobile version of your website is an additional source of revenue for your company!
It's early in the mobile ad game, but not too early to be testing out how to make a return on your mobile media.
When you have a mobile site and it is a good experience, you will build a mobile audience and get people to repeat visit. You can make money on those eyeballs just like the desktop web. A mobile phone website will help you to build a viable audience with a strong demographic base in a new channel. Mobile web traffic will deliver both new customers who are looking for your site ‘on the go’ (maybe using a search engine) as well as mobile viewers who enter your desktop URL (autodetection will send them to the mobile site).
Every view of your mobile site is an opportunity to monetize your new media.
What is Mobile Advertising?
It is similar to online advertising but the reach potential is far greater. Start with the opportunity to reach 4 billion people (compare to 1 billion on your desktop computer).
How can you get a ROI for mobile advertising or marketing when using the MoFuse platform?
Here are the most direct ways today to get started:
1. Sell a sponsorship to a local advertiser in your area or a company partner- for a flat fee that would have a specific duration. For example, perhaps you get a partner to sponsor all of your mobile views for 6 months for a fee of $3000.00. You will be surprised to find how many of your partners will want to advertise on mobile - if you can deliver the valuable mobile eyeballs!
2. Use one of the standard mobile ad networks to put ads on your site. You can easily do this through the MoFuse interface “Monetize” button. You can also use MoFuse Ad Network where we optimize about 6 mobile networks to provide the best ad for your site.
Every view of your mobile site is an opportunity to monetize your new media.
The forms of mobile advertising have been emerging for a number of years and are as follows:
Mobile banner ads – small graphical ads that are very similar in nature to desktop website banner ads. They present a call to action (albeit smaller), placed top or bottom of the mobile web page. When clicked, they take you to a mobile landing page (easily built on the MoFuse platform by the way).
Text links – similar to banner ads, except they are a text call to action link, when clicked take you to a landing page.
SMS - Text messaging – more like email marketing than advertising - this is where you get to use the texting ability available on 100% of mobile phones worldwide. That is some reach potential! Like email, a person must opt-in to receive messages from you. They will give you their mobile phone number and select perhaps some message category that you will send them (ie, sports scores, weather alerts, coupons or specials). You may send short text messages to them of 160 characters. Virtually every mobile phone in the world supports SMS so it is ubiquitous in its reach.
MMS - multimedia messaging – is just like SMS but you get to send very fancy messages! MMS is a rich messaging capability that allows for sending messages that include video, audio, photos and text. MMS is not yet universally supported throughout the world via carriers. But it is something you should know about and watch as it becomes more
prevalent throughout the coming years. MMS is a significant advertising opportunity in the future!
Mobile TV advertising – OK just like TV advertising but done on the tiny screen. The mobile ad will be a still or video ad place before, during or after a streaming mobile video.
Mobile applications – You can actually display ads inside of mobile apps. Generally these are banners or ‘interstitials’ that show up between app actions.
For a comprehensive view of mobile advertising guidelines you will want to check out the Mobile Marketing Association's (MMA) guide
Every view of your mobile site is an opportunity to monetize your new media!
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