MoFuse

Are people afraid to visit your website on a mobile phone browser?

Right now your mobile web readers are trying to get to your desktop site on a mobile phone only to find:

• It doesn’t load at all and they get an "http" error
• Load time from hell - Your site loads extremely slow and if they don’t absolutely love you, they are gone
• They can’t find what they are looking for, and if they do, links don’t work, the text is a mess!

With very little time and effort, you can put a site together that will knock their socks off!
MoFuse can tell you how to build a mobile website that isn't a horror show!

When designing sites for mobile devices you will need to think differently than you do for the desktop web.


Consider there are 3 essential driving forces for mobile design:

• Your viewers have limited and hugely variable display capabilities
• They have awkward and difficult input mechanisms (keys are not good, scrolling, pinching etc)
• The mode or context of the User when they are mobile, is completely different

MoFuse is here to help- we’ve developed some quick and easy principles to consider when building your mobile site.

The Guiding Principles for Mobile Design:

 
Design for “Getting to the Point”: 
Mobile people have little time to find information.  They will be impatient if you put many slow loading pictures or graphics or if they can’t figure out where to find information on your site- in an instance. You don’t want too much downloading  before they can get to your information.

Design for Efficiency:  
Mobile viewers are often going for something specific, a function or bit of information from you. Rarely are they meandering or surfing the way someone might on the desktop web.  As you think about the most likely items that they will want to access from you in a mobile context, you should consider putting those functions at the top of the site.


Design for Easy: 
Mobile devices have difficult input (tiny keys, small touch screen for example), don’t make your visitors struggle.  If you can give them 1 click to call you- do it.   Avoid convoluted paths to get to essential information (don’t nest pages of information unnecessarily).  If you can manage it, don’t make them scroll down more than 3 times, this is a good rule of thumb when designing mobile.

Design for Widest Reach: 
Although Smart Phone usage is on the rise and eventually will dominate the market, you really want to make sure even the smallest mobile devices can use your mobile site and have a great experience.

Don’t Annoy: 
Mobile devices have limited navigation.  For example consider most phones only have up and down scrolling,not side to side.  Because you are dealing with such small real estate, you’ll want to get to the point, being concise is extremely important.  Don’t make people “weed” through a lot of unnecessary text.