MoFuse

If we had to pick our favorite geological era - it would be the Cambrian when there was a profound radical change of life on earth. The very rapid explosion of new animal and plant life on earth is a bit like what we are about to experience in the mobile era.  Diversification of a great number of organisms occurred over a very short period of time.  As we enter 2010 we are experiencing the launch of a huge number of new mobile devices.  Some centered around a phone while others are more functionally focused on reading or gaming. 

Every one of these devices will have the ability to connect to the Internet.
Get ready for your Internet based content to be seen on any of 1000’s of mobile platforms.
Hint: you’ll want to have a mobile site built and managed just so these devices can take advantage of your content.

Smart Phones on the Rise

This recent IDC Press release tells the story: Nokia, Research In Motion, Apple and Android based "converged" devices continue to rise quickly.

According to Wikipedia there is no industry standard about what exactly constitutes a smart phone.    We know one when we see one.  Truth is “Phone” will only be a slice of what this device will come to mean to the human race.  Why not a “Smart Camera” or a “superintelligent music player”?   A smart phone can do a lot and they are built very differently than the more single focused ‘feature phone’, which was really built to make phone calls on the go.   One thing we know for sure, the Smart Phone penetration is on the rise globally. 

The combination of readily available big bandwidth (3G and above) and these ‘smart’ devices make a compelling reason for people to move to the full featured device. The smart phone market will climb to 37 percent of global handset sales in 2014 with emerging markets as the key growth engine, according to a new report from Pyramid Research. Cambridge-based Pyramid estimates that smart phones will account for a 16-percent share of total handset sales in 2009.  Also everyone expects that 2010 will be the year China takes top spot for Smart Phone sales – as iPhone will enter that market.  Also from Pyramid, they forecast that Brazil, Turkey, India and Nigeria will be the fastest growing market for smart phones over the next 5 years.

But something else is going on- as smart phones rise in the market – so do a number of other  functionally focused mobile devices.  For example, this holiday season we've kicked the launch of a number of ebooks into high gear.  Like game consoles, these are single purpose mobile devices and the early success of Kindle proves we are more than willing to own a few mobile devices to do everyday things.  Nooks, Kindles, the Sony eBook or any mobile web readers all have a chance to own a piece of this rapidly advancing market.

Growth of the mobile web has reached a Cambrian-like level of diversification of devices. You’ll want to think about the state of your business content as it will most certainly be accessed by these mobile organisms.  If you develop a mobile website you will be in the best position to capture the market that are already accessing the Internet anywhere they can!  Today MoFuse optimizes your mobile content on nearly 5,000 different mobile devices worldwide including Sony Playstations, Kindle and any smart or feature phone.   We can help you win in this new era.