Mobile web traffic worldwide will reach more than one exabyte per month by 2012, that is what Cisco reported earlier this year. As reported by Stacey Higginbotham of GigaOm, “To put that in perspective, the wired web transferred that much data as of 2004, more than three decades after the first email was sent. The mobile web will reach this milestone 18 years after the first text message was sent.”
So mobile content market is big getting bigger, agree?
Mobile content is any digital content that can be viewed, downloaded or interacted with using a web browser or app on a mobile device. Some examples:
I remember back in the late 90’s when online advertising was just revving up- the panel discussions were overflowing with absurd questions about which format of online advertising would be the ‘winner’? Ten years later the answer is all of them. None of them died, all of the proliferated albeit some to a greater degree than others. Biodiversity wins.
Recently Vic Gundotra, Google Engineering vice president and developer as reported here on the Financial Times put a stake in the ground and claimed “the mobile web has won” and that in the future mobile users will be getting their mobile internet stuff done via a mobile browser, not via apps. While it’s certainly in my best interest to give Mr. Gundotra a high five and say “he’s right”, there is something bigger going on here.
The mobile content ecosystem will be diverse. In the App vs. Mobile web wars there will not be a clear winner. They will both exist and contribute to mobile internet success.
Do you need a mobile website? We believe you do because people will use their mobile browsers to find your brand. Do you need a mobile app? It might be very effective for your brand, do consider the audience you will reach. Having an app that works on only 1 handset might be limiting to say the least. Then consider how many other handsets you’ll need to write special apps for. We think no matter what you will want to build a mobile website as a baseline for your brand.
So mobile content market is big getting bigger, agree?
Mobile content is any digital content that can be viewed, downloaded or interacted with using a web browser or app on a mobile device. Some examples:
- Mobile Web Pages
- SMS (text messages)
- Mobile Apps
- Downloadable:
- Ring Tones
- Wallpaper
- Music
- Games
- Videos
- Mobile TV
I remember back in the late 90’s when online advertising was just revving up- the panel discussions were overflowing with absurd questions about which format of online advertising would be the ‘winner’? Ten years later the answer is all of them. None of them died, all of the proliferated albeit some to a greater degree than others. Biodiversity wins.
Recently Vic Gundotra, Google Engineering vice president and developer as reported here on the Financial Times put a stake in the ground and claimed “the mobile web has won” and that in the future mobile users will be getting their mobile internet stuff done via a mobile browser, not via apps. While it’s certainly in my best interest to give Mr. Gundotra a high five and say “he’s right”, there is something bigger going on here.
The mobile content ecosystem will be diverse. In the App vs. Mobile web wars there will not be a clear winner. They will both exist and contribute to mobile internet success.
Do you need a mobile website? We believe you do because people will use their mobile browsers to find your brand. Do you need a mobile app? It might be very effective for your brand, do consider the audience you will reach. Having an app that works on only 1 handset might be limiting to say the least. Then consider how many other handsets you’ll need to write special apps for. We think no matter what you will want to build a mobile website as a baseline for your brand.
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