MoFuse

A lot of people think that the mobile web is just a “mini” version of the desktop web. That iPhone made it possible to simply miniaturize your desktop site so it works just the same on a mobile device.

That’s just not the case today nor will it be the case in the future.  You need to have a mobile friendly site, one that is designed with the mobile web readers front and center.

Why? 

The first reason is real estate- that's a no brainer.  Smaller screen, you need to be more effective at getting the essential messages out there.

Second is – well – how will the mobile web audience find you?  Search of course!
You've probably already been to Google and other search engines on the mobile web.
When you put a term in that search engine on a mobile device, do you think they use the same search algorithms and rankings as on the desktop web?

No, actually they use very different rankings when they know that a search is being done from a mobile device!

About a year ago  Google was awarded a patent for mobile search.  Their mobile search patent explains that…

"The mobile search result quality scores and the generic search result quality scores were generated according to different scoring formulas. Based on one or more terms in the search query, the search query is classified as a mobile query. As a consequence, one or more search result quality scores are modified to improve the sorting of search results that include both mobile and generic search results."   You can read up more on this patent here at SEO Principle.com.

In March of this year Google announced that their mobile traffic had quintupled since 2007.  It’s no secret that iPhone also has helped mobile search grow exponentially. It got more people interested in using the mobile web - and when we went there, we hurried right to our old habits: Search.

And the types of searches we do on mobile are different.  According to Google Mobile ad sales director Diana Pouliot, Local search on the mobile device indexes higher than the desktop by about two to three times.  So what does that mean?  It means as people are getting very comfortable using the mobile internet – they are doing what you might expect- searching for things, companies, entertainment, restaurant and more. 

No surprise, Google dominates mobile search  but there are a lot of mobile search engines out there.



So will a mobile search engine really be different?

Yes. 

First it will recognize the searcher is mobile and therefore the ranking algorithm will be different.   It is looking for a mobile version of your website.  Also Mobile search engines will offer relevant information based on location (and that is one reason why local mobile search will be important).

So once again you need a mobile web site built for the mobile web.  If you use a provider like MoFuse we enable your mobile site to automatically be entered into all of the mobile search engines.  You will be ready for SEO the minute you use our mobile web tools.

You need to add a mobile sitemap. Search engines such as Google discover information about your site by employing software known as "spiders" to crawl the web. Once the spiders find a site, they follow links within the site to gather information about all the pages. The spiders periodically revisit sites to find new or changed content. Google Mobile Web Search crawls and indexes sites that have been specifically designed for mobile phones and devices. By using Mobile Sitemaps to inform and direct their crawlers, they continuously expand their coverage of the mobile web and speed up the discovery and addition of pages to their mobile indexes.

The first step is realizing people will be searching for you on the mobile web - but most important you need to be ready with a mobile web enabled site- set up for Search!